Meet The Team

Sherry Deutschmann

Founder and CEO

Sherry Deutschmann is a serial entrepreneur, author, and passionate advocate for entrepreneurship. In 2019, Sherry founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses.


Prior to founding BrainTrust, Sherry was founder and CEO of LetterLogic, Inc., a company she grew to $40 Million and sold in 2016. LetterLogic was named an INC 5000 company (one of the fastest-growing privately held businesses in the US) for ten consecutive years.


Sherry attributes the success of LetterLogic to its unique culture in which the needs of the employees came before those of the customer or shareholder. That culture led Sherry and LetterLogic to be featured in the New York Times, Forbes Magazine, Business Leaders, INC, and Fast Company. Sherry was honored by President Barack Obama as a White House Champion of Change in 2016. Sherry’s book, Lunch with Lucy – Maximize Profits by Investing in your People, was released in March 2020 and received national honors, winning both the 2021 Gold Foreword Indies Business Book Award and the 2021 Bronze Axiom Business Book Award.

Morgan Stanley

President & CRO

Morgan has an infectious energy with a” get it done” attitude. Her passion in life is to help women entrepreneurs unlock the potential that lives within to grow their businesses. Her responsibilities at BrainTrust include scaling the membership nationwide and enhancing the member experience.


Before joining BrainTrust, Morgan worked for over three years with scaling organizations to drive accountability and alignment of teams while helping them implement systems and processes. Her ability to make accountability feel empowering proved the perfect catalyst to help people accomplish their goals. Morgan is also a DiSC Certified trainer and has coached hundreds of team members on improving communication. Morgan thrives on building meaningful relationships while executing on the tasks in front of her. She firmly believes that the future of business is female. Her motto “Do what you love, love what you do” reigns true in her work daily.